Overview: An Iconic Mall’s Chinese New Year Lucky Draw
In celebration of Chinese New Year 2023, Esplanade Mall in Singapore, an iconic arts center and cultural hub, launched an engaging lucky draw campaign. To ensure smooth execution across multiple platforms, Esplanade collaborated with Mezzofy, leveraging its Gamplify/Conditional coupon service to boost customer participation and enhance shopping experiences.
Gamplify Campaign Across Multiple Channels
The campaign spanned the mall, its website, and social media platforms, attracting a wide audience. Shoppers who met spending requirements earned digital or physical game tokens, which granted entry into the lucky draw. Winners received digital vouchers, redeemable at participating mall outlets.
Mezzofy’s Digital Voucher Platform
Esplanade Mall used Mezzofy’s platform to issue and manage digital vouchers efficiently. The system enabled retailers to easily distribute and redeem vouchers. Customers could redeem their prizes at mall outlets, with all transactions tracked in real time for a streamlined experience.
Increased Efficiency and Instant Data
Esplanade operated the entire campaign without needing to build a system from scratch. Mezzofy’s platform provided instant data and reports, allowing the mall to track redemptions and customer engagement seamlessly.
Outcome: A Streamlined and Successful Campaign
With Mezzofy’s support, Esplanade Mall ran a dynamic, multi-channel campaign that engaged shoppers and enhanced operational efficiency. Mezzofy’s solution played a key role in delivering a smooth and rewarding experience for both the mall and its customers.
