Overview: An Iconic Mall’s Chinese New Year Lucky Draw
In celebration of Chinese New Year 2023, Esplanade Mall in Singapore, an iconic arts center and cultural hub, launched an engaging lucky draw campaign. To ensure the campaign ran smoothly across multiple platforms, Esplanade collaborated with Mezzofy, leveraging its Gamplify / Conditional coupon campaign service to drive customer participation and enhance shopping experiences.
Gamplify Campaign Across Multiple Channels
The promotion ran across the mall, its website, and various social media platforms, attracting a wide audience. Shoppers who met the spending requirements received digital or physical game tokens, which gave them entry into the lucky draw. The prizes, awarded in the form of digital vouchers, could be redeemed at participating outlets within the mall.
Mezzofy’s Digital Voucher Platform
Esplanade Mall used Mezzofy’s coupon platform to issue and manage the digital vouchers. The platform enabled effortless voucher creation, distribution, and redemption. Customers could easily redeem their prizes at the mall’s outlets, while all transactions were tracked in real time, ensuring a smooth and efficient process.
Increased Efficiency and Instant Data
One of the key advantages for Esplanade Mall was the ability to operate the entire campaign without needing to build a system from scratch. Mezzofy’s platform provided instant usage data and detailed reports, allowing Esplanade to track redemptions and customer engagement seamlessly.
Outcome: A Streamlined and Successful Campaign
With Mezzofy’s support, Esplanade Mall successfully ran a dynamic, multi-channel lucky draw campaign that not only engaged shoppers but also enhanced operational efficiency. Mezzofy’s coupon solution proved instrumental in delivering a smooth and rewarding experience for both the mall and its customers.
